Live chat is really a valuable tool towards the trusted online stores. Online retailers maintaining an online presence need to have a robust mechanism to provide customer support services to its customers. Live website chat support is a such dynamic customer support tool which is beneficial to supply customer care, give advice on pre- and post-sales, so helping to relieve operating costs of call center. A large percentage of online retailers began to value customer care chat mainly because it helps businesses to provide same amount of customer care online as rendered through their local store. It helps provide quality customer experience while maintaining the company reputation. As per the Live Chat Effectiveness Research Report 2010 by Bold Software, 77% of consumers agreed that their live chat bandar bola chat session positively influenced their attitude about the online retailer.